• Thoughts

    Create Positive Impact & New Revenue Streams

    Global companies including Unilever, Dow, Interface, Adidas and Nike are just a few companies leveraging the power of their organization to solve social and environmental problems and create new revenue streams. At Nosco, this is the number one priority for our clients who run innovation campaigns and competitions. See why! Corporate social responsibility is no longer enough Consumers and employees have higher standards than ever as they increasingly come to expect global companies to act socially responsible. While your organization may already engage in corporate social responsibility (CSR) through philanthropic funding or volunteer efforts, stakeholders are beginning to see this as another check of the box activity to gain goodwill,…

  • Thoughts

    Copying might be more innovative than you think

    Imitation is at the center of an enormous amount of innovation. Rules against copying are sometimes necessary. But in many cases, they serve to slow down innovation. Copying, in short, is often central to creativity. Quote from Kal Raustiala and Christopher Sprigman, authors of The Knockoff Economy: How Imitation Sparks Innovation.   All creative ideas are built on what came before. Nothing is entirely original, and copying is part of being innovative. Anthropologist Robert Boyd and biologist Peter Richardson put it: when lots of imitation is mixed with a little bit of individual learning, any person can outreach the abilities of any individual genius Our ability to copy each other makes…

  • Case Study

    A Simple Recipe to Building a Culture of Innovation

    Here’s how Colgate, Airbnb and Open Table built their foundations in innovation culture. 84% of global executives believe that innovation is an integral role to the success of a company. However, this number is overshadowed by the fact that nearly 94% of these innovation leaders are not satisfied with their company’s performance. What this survey conducted by McKinsey demonstrates is the inherent difficulty on how one should approach innovation in a business setting. If you have struggled to bring innovation to your company, you’re not alone. Given the complexities of innovation, we have a few simple “ingredients” that can jump start your company’s innovation culture, regardless of size. Provide the direction,…

  • Thoughts

    Could AI replace the Innovation Manager?

    With the introduction of Artificial Intelligence, machines are moving up the career ladder from “blue collar” to “white collar”. We wonder if “black turtleneck”, as in creative leaders like Steve Jobs, are next? Nosco Innovation Analysis, looks at events and trends through the lens of innovation. In this post, we’ll look at AI. AI has been making headlines lately : In May 2016, it was reported that Foxconn, the iPhone manufacturer, were replacing 60,000 workers with robots. That’s more than half their workforce. Personally, I can report that last time I called Microsoft, I was 2 minutes into the conversation before realizing that I was, in fact, having a conversation…

  • Thoughts

    3 ways of getting ideas: Gather, Hunt and Create

    Most organisations have unrealised potentials for collaborative innovation. Here is a framework for getting ideas for innovation at scale. A fundamental component to innovating at scale in large organisations, lies in your approach to ideas. Because you are going to need lots of them. But where do the ideas come from? Do they already exist out there? Do you need to unearth them? Are they so abundant that you just need to go and pick them up. Do you need to create them? To help you get a better grasp of this, allow us to introduce a simple framework for getting ideas. We call it Gather, Hunt and Create.  A framework for ideas:  Think about the hunter-gatherer society.…